I ended the first part of this series about platform building with posing a question we all encounter in the course of conducting business: What else do you do? Unfortunately, many of us are not prepared to answer that question when it comes and so we miss out on untold opportunities as a result. Being [...]
Posts Tagged ‘Business’
Platform Building 2: Invent the Storm
September 24th, 2010 
Damian Skinner 
Posted in My Biz 
Tags: Business, Harry Potter, Kennedy Space Center, Publishing, Publishing and Printing, Technology, Tesla coil, Writing 
3 Comments »Build the Platform and They Will Come
September 19th, 2010 Damian Skinner Rather than calling this an Introduction to the concept of Platforms, let’s call it what we want it to become – Your Following. Authors are a great example of a huge Paradigm Shift within an Industry. Authors need to re-invent how they do business or no one will come calling. Yes, you heard me “How [...]
Posted in My Biz Tags: Business, Hollywood, Information Age, Mass media, Paradigm Shift, Publishing, Publishing and Printing, Technology No Comments »Top 5 Reasons We Resist Expert Marketing – Saturation
September 1st, 2010 Damian Skinner In this blog we are discussing the last of the top five reasons I have heard over and over for NOT embracing Expert Marketing. SATURATION In other words the concept that you are in a crowded market, or looking to enter into a market that has already been overly marketed and serviced. A concept resulting [...]
The New Outlook on Email
July 14th, 2010 Jeff Niems So Microsoft has now integrated Facebook and Windows Live Messenger into Outlook, bringing the newsfeeds of millions of Facebook users into inboxes across the world. This not only pulls Facebook profile photos, but it also pulls the newsfeeds of your contacts into your inbox. Looking at someone’s e-mail, you’ll get to see their status updates, [...]
