You may not be shocked to hear that I address this with clients on a daily basis.

What you might be amazed to learn is that many of them have been in their area of knowledge for over 20 years. What’s more, many already have books, radio shows, and have appeared on TV numerous times!

How is this possible?

With just a quick peek behind the curtain you will quickly learn that a very significant number of well-known and famous therapists, speakers, authors, politicians, etc. still deal with anxiety attacks over this one common fear.

That fear isn’t public speaking or rejection.

It is “what happens WHEN someone DISCOVERS that I am not REALLY an expert?” and it is one of the subtlest forms of self-sabotage and deception.

Let’s dig down deeper on this epidemic that plagues all of us at one point or another in our careers.

Looking at the language we use has always been an effective method for seeing into our issues.

3 primary lies layered into this fear are what keep thousands of us from achieving our best and working so much harder than needed.

LIE #1 – WHEN

We have all heard the phrase “it’s not a question of if but when.” Most of us live by this concept of life. Disappointment, loss, rejection, abandonment, the list goes on forever. While I am by no means an unrealistic “dreamer”, I do believe we embody what we expect.

In the last blog post, I walked you through an exercise designed to prepare you for the “worst case scenario”. But the truth is that most of us spend our lives running from events that will never take place.

AT LEAST THEY HAVE A REASON TO RUN

In over a decade of marketing, training, speaking, directing and producing, I have never had someone try to prove that I am not an expert. The fact is, even IF you are wrong on a fact relating to your expertise, 99% of people will forgive that IF your intention was to help people.

However, if your intention was to make as much money as possible and you’re arrogant, then you deserve what happens next! I say this because that is the exact formula for ensuring the humiliation of being called out.

Plus you don’t have to constantly tell everyone you are an expert. IF you are, others will say it for you!

LIE #2 – DISCOVERS

Listen to the very intent of this word. You are already accepting you are NOT an expert and that there is something to be “discovered”. IF you are going around saying you are the world’s foremost expert in your field, then you are calling out skeptics to test your claims, but that’s not what we are doing here.

We are simply stating the truth.

An Expert is only required to be "Smarter Than the Average Bear"

You have a greater amount of experience and “working knowledge” than the average person on the street.

There is simply nothing to be “discovered”. However, it is a great exercise to acknowledge this fear and list any element of your business or marketing you feel could be “discovered” to not be true. Maybe you have just embellished facts where you didn’t intend to. Now is the time to correct that and keep your claims legit and simple.

Remember: people buy from benefits much more than they do features. You only provide benefit to a client is when you are seen as an expert.

LIE #3 – REALLY

Another tell tale sign you simply are not believing you provide the value that you do.

Always come back to the definition. Do you have a greater working knowledge of a subject than the AVERAGE person on the street? If the answer is yes, then you are a budding expert… yeah REALLY!

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So you get the reasons why and how important it is to your branding campaign but how do you ACTUALLY get started?

This article will explain the methods and options.
If your interested in specific tools I would suggest let me hear from ya. Let me know your out there:)

The Basics of Blogging

With the advent of internet marketing, Web publishing is continually gaining ground and popularity. Nowadays, technologically savvy corporate businessmen, or even business employees, use blogs to build and manage relationships with their consumers. They share their companyís expertise, culture and other information, which can help develop the customerís interest in their products and services.

On the other hand, not only do businessmen venture in the world of blogging but regular computer users too. Not only can they voice out their opinions and thoughts to others but also earn money in more ways than one; from selling ad space to offering expert services, which in turn builds their reputation as a professional.

If you are thinking of entering the blogsphere, you must be ready of the problems you might encounter in several areas of blogging, such as: choosing, installing and configuring your blog software tools. Although the collection and assortment of configurations vary widely, a neophyte blogger can still get confused. The tools are not the only
obstacles you must overcome but also the terminologies used for blogging.

Tools for Blogging

Basically, the software tools for your blog greatly depend on your provider. For instance, the RSS functionality can be absent from one provider but present in another. Additionally, some blog software tool providers can cost as low as $4 each month depending on the extent of service you choose, while others can be used for free but with limited services.

Choosing the right software tool depends on you. If you have enough cash to spare for a blog or if you want to really get serious with a blog and hope to earn cash in the future, which is always a possibility, you have the option of choosing priced blog software tools. However, if you are a newbie blogger, it might be advisable to start with free blog software tool providers.

Fortunately, some providers that charge for their services also offer free trial periods, which range from 10 to 30 days. This is an excellent opportunity to try and test out the services they offer without paying any fee. Luckily, if you find a provider that you are comfortable with and offer the services you need, you can always use their free trial periods to
the full extent before subscribing.

Blogging Terminologies

Blogging is like a secret society and like most secret societies; it has its own language that you must learn. Although, technologically savvy individuals an easily familiarize themselves with these terms, it might be hard for those who have limited or no background with Web publishing whatsoever.

Firstly, the most important term in blogging is Post. A post happens every time you place or publish an update to your blog; you also create a post this way. Secondly, since blogs are a means of communication, comments are also possible. If your audience leaves a message regarding your published content, this message is referred to as a comment. Normally, the comments are labeled and time-stamped to allow you and other readers to see who posted the comment and when it was posted.

Comment spams, is also a term that happen when a single reader continuously repeats the same comment over and over again. This can be a headache for the blogger as the blog can be used by the reader to promote other blogs or Web site.

These are just some of the few terms that you can encounter in blogging. Only exploration and experience can help you understand the other terminologies involved in blogging.

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