If you doubt the growing power of online society, consider the “2011 Ford Explorer Reveal” on the Ford Explorer Facebook page. Normally a big reveal like this takes place at a Detroit auto show. But Ford is using Explorer’s Facebook page to give users an interactive, multimedia tour with live video of the “reveal” in [...]
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July 29th, 2010 
Jeff Niems Branded for Life
July 7th, 2010 Jeff Niems No idea how it is all going to turn out (although ESPN will be broadcasting the results tomorrow night!), but the hullaballoo over LeBron James’ free agency proves one of the first principles we teach people: you are your own brand. Without a doubt, since coming in to the league in 2003 at the tender [...]
Posted in My Biz 
Tags: Boston Celtics, Chicago, Chris Bosh, Cleveland Cavaliers, Dwyane Wade, ESPN, LeBron James, Miami, New York City, Nike 
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