Want to use TV to get publicity for your company, association or products?
My day to day activities as a consultant ALWAYS touch on this point. I have assisted professionals to either get TV interviews as an expert OR to develop a TV property.
Since I have worked in the film and TV industry for over 10 years I have learned a great deal about POSITIONING and believe it or not it isnt that difficult to get this level of exposure.
Awhile back a friend of mine Shama Hyder www.shamatv.com and I were discussing some of her segments for TV and she did to me what I do every day for my clients.
Shama stated the OBVIOUS!
It was so clear. Right under my nose the whole time but I have been to busy solving other peoples problems.
Shama stops me in mid sentence and says, “Damian, you are so silly! Why dont you create a workshop to teach the masses these skills instead of teaching one person at a time?”
What can I say? I just simply never thought of it.
Long story short I have decided, thanks to Shama’s brilliance to utilize this newly launched blog to discuss this point along with the others I speak on. How to develop your product and/or service to be TV worthy and to attract the right shows and right networks.
So many of us could stand to benefit from the simplest of tv exposure. A morning show, local news segments and even paid programming. Do you feel that you need to be a “star” in order to get this kind of access? Well you don’t!
But how? What are the steps?
In my course “Are You Ready For Your Close Up?” I explain in detail not only the methods to do just this but also the strategies needed to drive producers to YOU.
Starting this week I will begin a weekly update on this subject. Not sure how long it will go. Will base that on participation and questions asked.
So here is to getting what you have worked so hard for… exposure, sales and success!
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How soon will you update your blog? I’m interested in reading some more information on this issue.
I will be switching to vblogs next week and will pick up on this series then. Thanks and please feel free to ask for help in this area if you need it.